Helpfully, the brewers have provided something of an in-universe backstory for the beer (without actually tying it to any particular universe**, also helpful), with a short history and some in-character promotional material - all of which feeds back into fantasy gaming, for it seems to me that with the material provided a creative GM could craft any number of interesting encounters or adventure hooks. For example:
- Characters needing some quick coinage might take a job guarding the merchants on the trade routes to the brewery from their favorite tavern.
- The beer could suddenly develop an adverse affect - from sickness to mind control - on the drinker, prompting a visit to the brewery to find out the origin of the contamination.
- Or, instead of the beer poisoning the drinker, it's suddenly not being delivered on schedule. What manner of catastrophe has befallen the brewery?
- Finally, maybe the brewery just happened to be the biggest/only settlement around when some evil forces came tromping over the land. Huge vats and other industrial equipment would make a great arena for a running battle with the Armies of Darkness.
Even the artwork is evocative, as this Dwarven statue/waterwheel combination demonstrates. The same artist also drew a map that makes me suspect that Burdisson's isn't the only project from Fantasy Brewmasters that will prove so inspirational.
*Pun fully intended.
**Though there's some intriguing hints that future flavors may end up contributing to just such a thing.
