So, it seems that there's an organization out there calling itself Fantasy Brewmasters, a craft beer company that takes its inspiration from classic fantasy tropes. About three months ago, it seems, they released their first flavor, Burdisson's Dwarven Ale. Old news, perhaps, but it's got a couple of ideas brewing*.
Helpfully, the brewers have provided something of an in-universe backstory for the beer (without actually tying it to any particular universe**, also helpful), with a short history and some in-character promotional material - all of which feeds back into fantasy gaming, for it seems to me that with the material provided a creative GM could craft any number of interesting encounters or adventure hooks. For example:
- Characters needing some quick coinage might take a job guarding the merchants on the trade routes to the brewery from their favorite tavern.
- The beer could suddenly develop an adverse affect - from sickness to mind control - on the drinker, prompting a visit to the brewery to find out the origin of the contamination.
- Or, instead of the beer poisoning the drinker, it's suddenly not being delivered on schedule. What manner of catastrophe has befallen the brewery?
- Finally, maybe the brewery just happened to be the biggest/only settlement around when some evil forces came tromping over the land. Huge vats and other industrial equipment would make a great arena for a running battle with the Armies of Darkness.
Even the artwork is evocative, as this Dwarven statue/waterwheel combination demonstrates. The same artist also drew a map that makes me suspect that Burdisson's isn't the only project from Fantasy Brewmasters that will prove so inspirational.
*Pun fully intended.
**Though there's some intriguing hints that future flavors may end up contributing to just such a thing.